The Importance of Competing on Value

Posted by on May 16th, 2014

I almost did it. I almost fell into the trap of competing on price rather than value. It’s a dangerous trap, and I’m going to tell you why. I started building my company, Local Line Inc. back in January and one of the most important things I’ve learned is to always compete in the market […]

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MyLocal, iNotForProfit, and Professional Performance Shine at Startup Consulting Case Competition

Posted by on April 2nd, 2014

Waterloo, ON: On Saturday March 22nd, the Laurier Consulting Club, in partnership with Startup Laurier and the Laurier LaunchPad, put on a truly unique case competition at the Communitech Hub. A $900 prize pool was up for grabs, donated by the fantastic sponsors of the event: the Canadian Association of Management Consultants, Satov Consultants, PRISMRESOURCES, […]

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Laurier LaunchPad’s Teknically Wins 25K at Canadian Business Model Competition

Posted by on March 19th, 2014

Halifax NS: The Canadian Business Model Competition is not your traditional pitch your business plan competition. Hosted and organized by the Starting Lean Initiative at Dalhousie University’s Rowe School of Business, the competition emphasizes the lean canvas model methodology. It pushes students to validate their business by getting outside of the classroom to test their […]

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The Competitive Fallacy, Cake Mix and the $30 Pizza

Posted by on October 21st, 2013

I cringe every time I hear it – “I can’t do it, my competition has too low a price, I can’t possibly compete!” This is the competitive fallacy: a need for entrepreneurs to compare themselves to the rest of their market and feel that they are always responding to their competition. It’s a mantra that […]

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