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PepsiCo Pitch Competition

March 8, 2013

| Free

Each year, the PepsiCo Pitch Competition introduces over 1200 first-year BBA students to the ‘art of the pitch’, a critical skill used everyday in the business world. As a lead-up to the New Venture Competition that takes place later in the term, each student must individually develop a 90 second ‘elevator pitch’ for their new business idea and present this to their peers during labs in early February. The top 2 students in each lab present their pitch to a panel of alumni and current Teaching Assistants, who then choose the 10 finalists to be judged by a panel of entrepreneurs and external business community members, that selects the top 3 pitchers. Scholarships and the PepsiCo Pitch Plaque are presented at the awards reception at the beginning of February, and PepsiCo also offers guaranteed interviews to the top 3 pitchers.

The competition is designed to strengthen the students’ communication and presentation skills, as well as their ability to be both professional and persuasive enough to want someone to hear more.




March 8, 2013


Wilfrid Laurier University
75 University Ave West, Waterloo, Ontario Canada


Laurier SBE & PepsiCo Canada