When getting a new business off the ground, oftentimes marketing gets pushed to the back-burner in favour of development, research, or sales. And that’s OK, because I’m here to tell you that you can boost your brand and get in front of customers without having to spend a dime. No, it’s not magic… it’s content [...]
There are many opportunities to better our world through working with municipalities. Many new startups see that opportunity during brainstorming sessions, however municipalities are notoriously hard to work with, and in many cases are unwilling to purchase a product that does not already have a large number of existing customers. Selling to municipalities can be [...]
After going coast to coast on a summer broadcasting tour as a team lead event coordinator with YTV, Laurier alum Stephanie Goodman knew she loved marketing, but wasn’t really sure how to start her career. She did however know that she was seeking a big challenge to start her journey. Although school was a thing [...]
If you’re going to build a house, it only makes sense to test the foundation to ensure it can support the mansion your about to build, right? With a sound foundation you can build a strong house to live in for years to come – so why not take the same approach to building your [...]
At a team meeting with my client ventureLAB back in February, I declared that I was going to KW to capture some of the “startup pixie dust”. I was referring to the magical feeling I get at the Communitech Hub, seeing ideas burst into companies and consistently colliding with just the right person I needed [...]
After months of long nights, early mornings, and brute strength, LaunchPad startup MyCareerCity.com hit the big green button and went live at 10pm on May 5, 2013! MyCareerCity.com is a career social network that connects high school students with post-secondary students at the school and program of their choice to better prepare for post-secondary school. [...]
You hear this a few times a day down at the Communitech Hub. A young, hungry entrepreneur comes in with a great idea… and the great excuse, “I can’t start my business until I find technical talent,” or “I don’t have someone to build my mobile app!” Don’t get us wrong, having a founding team [...]