Guest Blogger

Posts by Guest Blogger

The great sticker debate — and how it changed our partnership

Posted by on July 31st, 2014

I still remember our first fight as business partners. It wasn’t over marketing, operations, or even finances. Believe it or not, it was over stickers. That’s right, those cute kids stickers with colourful animals, cupcakes and trucks. It was in the early days of Marmanbee when we were trying to decide on items to include […]

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The 3 Things All Successful Startup Founders MUST Have

Posted by on July 28th, 2014

After attending the premiere of Startup Community by Taylor Jackson and Lindsay Coulter, I left the Chrysalids Theatre feeling inspired and at the same time a little frustrated. Upon reflection, I found that the source of my frustration was not caused by the message of the film, but with the medium. In my opinion, film […]

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Your customer interviews just got easier with Google Forms

Posted by on July 17th, 2014

The Laurier Launchpad program emphasizes customer interviews throughout the lean startup process. The idea is that feedback and insights from these potential customers will be the basis for product and business decisions moving forward. This reduces the tendency for entrepreneurs to rely on their own untested assumptions or gut feelings. At Teknically, interviews have been […]

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Play the Student Card

Posted by on July 14th, 2014

Being a student has its perks, especially when it comes to building your startup. When my partner and I started building Local Line we told EVERYONE we were students. Why? Because it’s the easiest way to get a few minutes with the people you want to talk to. The idea that students are these young, […]

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How Do I Get Traffic My New Website?

Posted by on July 11th, 2014

You have this awesome new online store, business website, or SaaS business, now how do you get people to your website? You built it, they will come! Right?? Wrong! They odd person may stumble across your site, and your friends my visit, but that is about it. We experienced this same dilemma with our SaaS […]

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What is your sales cycle?

Posted by on July 7th, 2014

At StartLight Labs we’re on the hunt for our next (few) customers and thinking really hard about what our sales cycle and funnel looks, feels, and acts like. If you’re familiar with us, we’re building custom smartphone apps for large golf tournaments with tens of thousands of fans such as the LPGA and PGA. To […]

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Hiring for a Startup

Posted by on July 3rd, 2014

When you are first starting your company – whether it’s by yourself, with a co-founder or several, one of the last things on your mind is recruiting. You have a million other things on your mind ranging from ‘are we even equipped to run a business?’ to ‘how do we set up a bank account?’ […]

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